Jojob Observatory 2025: Carpooling in Italy

Discover the data from the Jojob 2025 Observatory on shared corporate mobility. We analyze carpooling as a sustainable solution to reduce traffic, emissions, and costs in home-work commutes.

Corporate Carpooling: Jojob’s National Observatory reports on shared mobility in Italy

Despite the automotive sector crisis, car numbers in Italy continue to rise. With almost 700 cars per 1,000 inhabitants, our country has the highest motorization rate in Europe. This means more traffic, higher emissions, and more accidents: private mobility is indeed one of the main causes of air pollution and road fatalities. Our cities are choking under the weight of vehicles on the road. In some urban areas, the situation is even more critical: in Catania, for example, there are 1,017 vehicles per 1,000 inhabitants; Messina (867) and Palermo (837) are not far behind, confirming that the problem particularly affects Southern Italy. Conversely, cities like Venice (511) and Milan (637) report the lowest numbers, thanks to greater public transport coverage and urban layouts that favor alternative mobility. However, when discussing mobility, it is crucial not to focus solely on urban areas. Every day, 30 million commuters travel from outside the city for work or study: improving their mobility is key to achieving tangible sustainability goals. This is also confirmed by the 21st Report on Italian Mobility by ISFORT, which shows that 32% of trips occur on an extra-urban scale, highlighting that cities cannot be the sole focus of sustainable mobility strategies. It is therefore increasingly urgent to implement sustainable tools and solutions to allow—especially for daily commuters—to move more efficiently and reduce environmental impact. This is highlighted by the National Observatory on Corporate Carpooling 2025 conducted by Jojob Real Time Carpooling, which analyzes the shared corporate mobility data from the past year (2024). Thanks to the Jojob app, mobility managers from companies, institutions, universities, and local administrations can promote and encourage the use of shared, low-impact transport through the certification of home-work and home-university trips in carpooling.

¹ Istat Data ² Sustainable Mobility Observatory – Kyoto Club

Corporate Carpooling: Record Year

Corporate carpooling continues to be an increasingly popular solution for sustainable and efficient mobility. Data from 2024 collected by the Jojob Observatory show significant growth compared to 2023, highlighting how more and more people are choosing to share their home-work or home-university trips. In 2024, thanks to corporate carpooling, a total of 9,662,895 km were saved, almost double compared to the previous year (+96%): a distance equivalent to 25 times the distance from the Earth to the Moon.

The number of carpooling trips also increased by 71.6%, rising from 373,767 to 641,390. In total, 367,192 people were transported to work by colleagues, a number equivalent to the passengers that could be carried by approximately 803 Frecciarossa 1000 (ETR 400) trains.

This led to a reduction of 367,192 cars on the roads, nearly double compared to the previous year, when there were 212,410. The impact was evident not only on urban and extra-urban congestion but also on air quality. The environmental aspect is particularly significant: car trips with colleagues prevented the emission of 1,256,612 kg of CO₂, an increase of 96% compared to 2023, when the savings had been 641 tons of CO₂. This amount corresponds to the CO₂ that – if emitted – would require almost 62,831 mature trees in an urban context to be neutralized.

In addition, there is the economic benefit: by using carpooling, passengers and drivers saved nearly 2 million euros (€1,930,753, +95.8% compared to the one million of the previous year), considering the shared costs for parking, fuel, and tolls. These numbers confirm how trip sharing can be a concrete solution to traffic congestion and pollution, helping to create more livable and sustainable cities.

Who Travels Shared: Profile of the Carpooler

But who are the people who choose carpooling? The data outline a clear profile: most shared trips were made by people aged 30 to 39 years, who alone account for 32.8% of the total. In other words, 1 in 3 trips was made by someone in their thirties. However, carpooling is not just for younger people. The oldest passenger recorded in 2024 was 74 years old, demonstrating that shared mobility can be accessible to all age groups. The 50-59 age group also plays a significant role, accounting for 19.4% of trips. Looking at birth years, the trend is even more evident: almost 35% of trips (33%) were made by people born in the ’90s, followed by those born in the ’80s (26.3%) and the ’70s (23.2%). This indicates that carpooling is particularly popular among Millennials and Gen X, who adopt it as a practical and economical solution for their commutes. From a gender perspective, carpooling is predominantly male: men made 66.9% of trips (427,925 trips), while women account for 33.1% (211,714 trips). This data highlights a still significant gap, but also suggests potential growth in female participation in shared mobility.

How Carpoolers Move in Italy

Carpooling in Italy follows well-defined rhythms and habits, with usage peaks reflecting users’ daily needs and seasonal changes. Data collected by the Jojob National Observatory on Corporate Carpooling show that the service is adopted more frequently in specific months, days of the week, and time slots, providing a clear picture of the preferences of those who choose to travel together.

Travel Habits: When Carpooling Is Most Used

Travel Habits: When Carpooling Peaks October was the month with the highest number of shared trips in 2024, with 71,409 trips, followed by November (65,104 trips) and May (63,997 trips). On November 26, the single-day record was set with 3,504 trips, confirming autumn as the peak season. Looking at weekly habits, Tuesday is the day with the most trips, with 133,267 trips (21.4% of the total), followed by Wednesday (125,319 trips, 20.2%) and Monday (119,964 trips, 19.3%). Thursday also shows high numbers (118,172 trips, 19%), while Friday drops slightly (96,934 trips, 15.6%). The weekend sees a sharp decrease: Saturday and Sunday together account for only 4.5% of total trips. Departure times reflect commuting needs. The peak occurs at 7:00 AM, with 100,546 trips (16.2%), while afternoons see increased movement between 4:00 PM and 5:00 PM, with 50,388 trips (8.1%) and 70,379 trips (11.3%), respectively. Evenings still see significant use, with 48,697 trips at 11:00 PM (7.8%) and 22,166 trips at 10:00 PM (3.6%), highlighting how carpooling also supports night and shift workers.

The average carpool crew and the most used cars

On average, each trip carries 2.32 people, with most journeys made by crews of two (75.2%), consisting of a driver and one passenger. However, 5% of trips occur with the car nearly full, carrying the driver and three or more passengers, indicating an efficient use of shared transport. Regarding the vehicles used, more than half of the trips (52.5%) are made with diesel cars, followed by petrol cars (26.2%) and LPG cars (11.1%). Hybrid cars account for 6.37% of trips, while the contribution of methane (2.6%) and electric cars (1.2%) remains marginal. Vehicle type also affects travel preferences: 40.1% of trips are made with utility cars, followed by sedans and SUVs (39%) and city cars (18.1%). These data highlight that carpooling is mainly practiced with traditional vehicles, but there is room for growth in more sustainable solutions, encouraging the use of hybrid and electric cars to further reduce environmental impact.

The regions with the highest carpooling activity

The use of carpooling varies considerably across the different Italian regions, with some areas standing out for higher adoption of this mode of transport. Piedmont remains in the lead, increasing from 116,079 trips in 2023 to 144,927 in 2024, a significant rise that brings the region to account for 22.6% of the national total. Lombardy climbs the ranks, moving from fourth to second place with 98,879 trips (15.4%), surpassing Emilia-Romagna, which, although increasing in absolute terms (from 57,590 to 79,748 trips), falls to third place with 12.4%. A leap forward is also seen for Apulia, which goes from just 481 trips in 2023 to 64,305 in 2024, reaching fourth place with a 10% share of the national total. The Veneto, however, drops from second to fifth place, while still maintaining a significant figure of 58,301 trips (9%). These changes highlight how carpooling is spreading more widely, with particularly marked growth in certain regions. The impact of carpooling is measured not only in terms of trips made but also in the environmental and economic benefits it generates. Compared to 2023, the regions with the best environmental performance have consolidated their results and in some cases achieved significant improvements. Piedmont remains at the top, increasing kilometers saved from 1,438,371 to 1,922,334 km, with a positive impact on emissions rising from 186,430 kg of CO₂ saved to 249,908 kg and economic savings from €286,839 to €384,216. Lombardy recorded an impressive increase, raising kilometers saved from 618,993 in 2023 to 1,248,466 km in 2024, with a CO₂ reduction of 162,308 kg and more than doubling economic savings, from €123,619 to €249,748. Emilia-Romagna also significantly improved its figures, increasing kilometers saved from 592,603 km to 880,938 km, CO₂ reduction from 77,049 kg to 114,535 kg, and economic savings from €118,685 to €176,364. Even regions with a smaller number of trips contribute to overall sustainability, with significant leaps compared to the previous year. Apulia, for instance, achieved an extraordinary result, reaching second place for kilometers saved (1,618,864 km), with an environmental impact of 210,456 kg of CO₂ avoided and economic savings of €323,605. The Lazio region, meanwhile, maintains a stable position, with 49,173 trips, 945,917 km saved, 122,971 kg less CO₂, and €188,790 in economic savings.

The provinces where carpooling is most common

Looking in detail at the provinces, for corporate carpooling usage, Turin takes first place, with over 72,000 trips, accounting for 11.3% of the national total, saving almost 1 million kilometers and over 129,000 kg of CO₂ not emitted. Following are Bologna and Varese, notable for their respective 41,597 and 37,563 trips, representing 6.5% and 5.9% of the total. Other provinces, such as Brindisi and Alessandria, also stand out: Brindisi completed 31,287 trips (4.9% of the total), saving over 700,000 km and 92,000 kg of CO₂, while Alessandria, with 29,538 trips (4.6% of the total), reduced its emissions by over 38,000 kg of CO₂. Milan, despite a lower number of trips (27,599, 4.3% of the total), still achieved a significant saving of over 349,000 km and 45,468 kg of CO₂, showing that even in large cities, carpooling can make a difference. Other virtuous examples include Rome, with 23,509 trips (3.7% of the total), which reduced its emissions by 54,666 kg of CO₂, and Treviso, with 22,753 trips (3.6% of the total), saving 17,087 kg of CO₂.

Average distances in carpooling

In Italy, the average distance traveled in carpooling is 27.5 km, but distances vary significantly from region to region. Sardinia, Puglia, and Liguria report the longest trips, with an average of 44.9 km, 42.3 km, and 40.2 km per trip, indicating a strong need for long-distance shared travel. Lazio and Umbria also exceed the national average, with 34.6 km and 32.3 km traveled on average. At the opposite end, Trentino-Alto Adige has the shortest average distance, at 16.4 km, followed by Veneto (18.1 km) and Marche (20.7 km). These differences reflect not only the distances between main urban centers but also the public transport infrastructure and regional mobility habits.

Mobility managers and carpooling: a strategic opportunity for corporate mobility

Implementing a transport network based on carpooling brings numerous benefits to companies: in addition to generating economic savings for employees, improving their purchasing power, it makes company locations more easily accessible, especially in areas with limited public transport coverage, thus bridging the infrastructure gap present in some parts of the country. Another advantage is the reduction of environmental impact linked to daily commuting, with the possibility to monitor progress in line with the goals of the 2030 Agenda (Scope 3). Moreover, carpooling allows for optimization of parking spaces, freeing areas that can be repurposed for other uses, and represents a concrete action for compliance with the PSCL regulations. Jojob Real Time Carpooling thus positions itself as a strategic ally for Mobility Managers, offering innovative tools and digital solutions for the management and optimization of home-work travel. Through a mobile app, it facilitates the organization of home-work and home-university trips, certifying their environmental impact and promoting a more efficient and cost-effective mode of transport. How does it work? Jojob users can connect with colleagues or other citizens traveling the same route, thus reducing travel costs and time spent searching for parking. The service is particularly useful on strike days or in case of unexpected events, offering a practical and reliable alternative to public transport. Each trip allows for precise calculation of CO₂ saved and accumulation of points redeemable for prepaid vouchers usable at major e-commerce platforms and physical retail chains. Furthermore, splitting travel expenses is simple and immediate thanks to an integrated payment system based on MangoPay technology, which allows fuel, toll, and parking costs to be shared directly via the app. Through advanced monitoring and detailed reports, Jojob enables companies and mobility managers to analyze corporate mobility flows, measure the environmental impact of transport choices, and identify the most effective strategies to promote carpooling. In this way, Mobility Managers gain a clear and structured view of employee mobility, facilitating the planning of targeted interventions to make commuting more sustainable, economical, and accessible.

Jojob ESG: corporate carpooling that helps companies comply with ESG guidelines

Promoting corporate carpooling means improving CSR (Corporate Social Responsibility), reducing environmental impact, and offering employees a modern and sustainable transportation option. Now more than ever, with the entry into force of the new ESG and CSRD regulations in 2025, sustainability is no longer an option but a necessity for companies of all sizes. To meet this challenge, Jojob Real Time Carpooling has launched Jojob ESG, an innovative service designed to support large companies and SMEs in adopting sustainable mobility strategies, reducing Scope 3 emissions related to employees’ home-to-work commuting. Jojob ESG offers companies a certified monitoring system to measure the environmental and economic savings generated by carpooling, providing useful data for ESG reporting. Additionally, it introduces a flexible payment model, results-based: companies pay only when an employee completes a shared trip, ensuring an investment proportional to the positive impact. In this way, shared mobility becomes accessible even to organizations with limited resources, reducing financial risks and encouraging concrete change.

Methodological Note

The economic savings data were calculated assuming that each passenger transported gave up using one of the most economical cars on the market (ACI table equal to €0.20 per km). Therefore, the results underestimate the actual savings generated.

The comparison of avoided CO₂ with the equivalent CO₂ absorbed by trees is calculated considering 20 kg of CO₂/year. Source: https://www.reteclima.it/l-albero-mangia-la-co2/

When generating the rankings at the local level, only regions with a significant number of trips were considered; for the provincial rankings, only those that recorded more than 1,000 trips were taken into account.

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